A vicious circle of low-end student stationery products, mid-to-high-end products aiming at 200 billion business opportunities (part 2)

by:Yourijiu     2021-09-02
“Due to the expansion of the business scope of stationery products, it is determined that products cannot be limited to low-end products. Mid-to-high-end products are more valuable in the office stationery market.” Hong Hui said, “At present, government procurement has expanded from trial operation to general behavior. High-value office supplies, such as copiers and fax machines, will soon be included in the scope of government procurement, and mid-to-high-end ordinary office supplies will gradually be included in the scope of government procurement.' MicrosoftInternetExplorer402DocumentNotSpecified7.8 pounds Normal0 continued due to the expansion of the business scope of stationery, it was decided Products can't be limited to low-end products, mid-to-high-end products are more valuable in the office stationery market. Hong Hui said that at present, government procurement has expanded from trial operation to common behavior. Higher-value office supplies such as copiers and fax machines will soon be included in the scope of government procurement, and mid-to-high-end ordinary office supplies will gradually be included in the scope of government procurement. . The cultural goods market is burdened by product quality. In order to verify what Professor Hong Hui said, the reporter then went to the Shazikou Cultural and Sports Market outside Yongdingmen in Beijing. Here is a famous distribution center for stationery wholesale sales. The reporter noticed that the consumption of purchases is basically concentrated in the two consumer levels of students and small and medium-sized enterprises. The reporter saw that the market was full of colorful stationery, but whether it was notebooks, erasers, ballpoint pens or correction fluids, most of them were produced in Zhejiang and the brands were messy. Some stall owners told reporters that school is about to start, which is the peak of stationery sales. Their business is very good, and the best-selling stationery is unique, brightly colored and scented stationery. On weekdays, in addition to the stationery shopkeepers who come here for wholesale, there are also many parents and children who come here to purchase, specializing in new and novel purchases. Very few people will ask about brand and quality issues. Mr. Wu, who took his children to choose stationery, told reporters that most of the stationery here is colorful and exudes a variety of fragrances. In addition to rubber, which smells of milk, orange, and mint, even ink and correction fluid have fragrance. These scents are mostly pungent, are they poisonous? When I look at these stationery, I sometimes feel uneasy. I bought a ruler last time. The periphery is very sharp. The child was accidentally cut and bleeds. Also, the refill of the mechanical pencil often breaks, and the broken core is easy to be shot and injured. Eyes; some pencils are not tough enough. Children break into two pieces with a little force. Brand stationery in supermarkets or shopping malls is of guaranteed quality, but for children who are left behind, the price is not cheap. Although the wholesale market is cheap, there is no good brand and the quality is not good. Where should I buy it? Mr. Wu was also puzzled about this. Experts pointed out that in China, the wholesale market of stationery products lacking brand awareness does not pay much attention to pre-sales and after-sales service, and our country does not have a unified standard for the classification of stationery products. There is a lack of integrity in management. Which product is easy to sell, the people who follow the trend are slightly Make changes and put them on the market to lower prices and fight price wars. Therefore, the phenomenon of the proliferation of fake and inferior cultural goods in the wholesale market is endless. It is precisely because of the cruel low-price competition that the industry has begun to cross-operate. Those who do wholesale business want to get involved in retail, and retail companies also want to do wholesale business, so more sales channels have emerged. Hong Hui pointed out that with the gradual maturity of stationery stores and specialized markets that mainly operate mid-to-high-end brand products, the influence of the wholesale market is gradually weakening. In this way, multiple supply channels play an important role in promoting the business development of the stationery industry and help make up for some deficiencies in the market. It is more beneficial to operators of large and small scales.
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