A vicious circle of low-end student stationery products, mid-to-high-end products aiming at 200 billion business opportunities (in)

by:Yourijiu     2021-09-02
Behind the rise of the new market, more cultural goods markets are far less prosperous than other categories, such as small commodities, clothing, automobiles, non-staple food and other professional markets. Some early-established markets, such as Hangzhou Qingchun Road Stationery Market, Hangzhou The sports and cultural goods market, Wenzhou Gift City, Wenzhou Ounan Gift City and other cultural goods markets, even the business is light. MicrosoftInternetExplorer402DocumentNotSpecified7.8 point Normal0 is connected. Behind the rise of the new market, more cultural goods markets are far less prosperous than other categories, such as small commodities, clothing, automobiles, non-staple food and other specialized markets. Some early-established markets, such as Hangzhou Qingchun Road Stationery Market, Hangzhou The sports and cultural goods market, Wenzhou Gift City, Wenzhou Ounan Gift City and other cultural goods markets, even the business is light. Is it because the developers of the new market have not seen the lessons learned from the past? The variety and quality of cultural goods affect the commodity market. Hong Hui, an expert who has studied marketing for a long time, analyzes that in many stationery wholesale markets in my country, the product grade is not obvious enough, the market lacks necessary commercial facilities, and fake goods are rampant (fake zebras and fake parkers are everywhere), especially small stationery wholesale In the market, the quality of goods is uneven. From the investment positioning of these two wholesale markets, we can understand that their service level is for the national procurement of stationery and gifts, national sales, domestic procurement, international sales, and international procurement. Therefore, they mainly focus on mid-to-high-end products and pay more attention to professionalism. And branding. Hong Hui analyzed that many people who have just entered the industry often associate stationery with students. In fact, the share of student stationery only accounts for 5% of the stationery industry. It is conceivable that if office stationery companies focus on student supplies What will be the result? For office workers, everything from staples, pens, notebooks, and folders to printers, copiers, paper shredders, attendance devices, electronic display boards, etc. are all office supplies. The sales of stationery retail stores show that the office supplies industry is no longer simply office stationery, but its scope is expanding. In addition to traditional office stationery, student supplies, teaching supplies, art supplies, and financial supplies, everyone is familiar with it. In addition, there are printing equipment, office supplies, office furniture, IT products, labor protection supplies, computer peripheral supplies, cleaning supplies, as well as books, audio and video, office magazines, office food, office beverages, other and office affairs that extend from the office. Related services.
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