[Accounting Office Supplies] Refuse to follow suit, stationery industry still needs self-catalysis

by:Yourijiu     2021-08-22
In recent years, stationery manufacturers have sprung up and succeeded in succession, spreading all over the country. However, due to the constraints of the old production concept, many small and medium-sized enterprises still stay on the level of pursuing quantity, and the product quality is difficult to be guaranteed. The industry still needs its own catalysis. In various markets across the country, most of the local stationery distributors for accounting and office supplies are small businesses, mainly small workshop-style shops, and the shops are scattered. In recent years, stationery production companies have sprung up in recent years. All over the country's streets and alleys. However, due to the constraints of the old production concept, many small and medium-sized enterprises still stay on the level of pursuing quantity, and the product quality is difficult to be guaranteed. The industry still needs its own catalysis.   In various markets across the country, most local stationery distributors for accounting and office supplies are small businesses, mainly small workshop-style shops, and the shops are scattered and the brand awareness is not strong.   These companies often rely on price wars and sales to win, and only a very small proportion of brands are made. Accounting and office supplies have led to the phenomenon of fragmentation, chaos, and smallness in the industry. The outdated business model is far from being able to adapt to the rapidly developing market situation. Distributors regard small-brand products as cheap and easy to gain a foothold in third- and fourth-tier cities. Accounting and office supplies have led to small product differences, fierce market competition, and continuous dilution of catalytic profits, which has prompted most products to fight for prices and fight service. However, many stationery manufacturers do not have innovative research and development capabilities and sustainable development strategies. They just blindly imitate and copy. The product technology and styles are almost the same. The phenomenon of homogeneity in the entire market is very serious, and the business model is single and conservative, which seriously leads to the entry of prices in the stationery industry. Vicious competition.   Stationery companies should actively increase technical equipment renewal and product renewal, and the development of accounting office supplies from low-grade products to high- and mid-range products as soon as possible, shifting from price-oriented to high-quality, high-tech product competition.   With the deepening of competition, the overall profit margin of the stationery industry chain is shrinking, and the room for price reduction is shrinking. Enterprises should realize that price competition alone cannot enhance their core competitiveness, nor is it the direction of long-term development. Enterprises must work hard to explore new development paths. Technical input should be increased, new high-tech products should be developed, product differentiation should be taken as a long-term strategy for corporate development, and accounting office supplies should seek new market demands to achieve sustainable development of the company.
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