[Branded Office Supplies] Channels in the Office Stationery Market

From the perspective of the law of office stationery market development and the way of competition among market sales entities, although traditional stationery sales have their own complete marketing system, with the gradual release of the huge energy of science and technology, traditional sales channels will face new challenges. The test. Traditional sales channels are recognized as the most effective and most direct in stationery companies and stationery distributors. Brand office supplies are also... From the perspective of the law of office stationery market development and the way of competition among market sales entities, although stationery is traditional Sales has its own complete set of marketing system, but with the gradual release of the huge energy of science and technology, traditional sales channels will face new tests. Traditional sales channels are recognized as the most effective and direct among stationery companies and stationery distributors. Branded office supplies are currently the primary choice for stationery companies to promote their own brands and expand sales. Since the stationery wholesale market has a certain business place, so that goods and services can be seen, touched, and sensible, the core is to turn simple commodity buying and selling into a direct experience process for consumers, through consumer perception, With the participation of feelings, branded office supplies can mobilize consumers' feelings, thinking, and actions, so as to achieve the power of consumption and purchase. Secondly, stationery stores can take advantage of being close to consumers and use sales staff to carry out pull and guidance marketing, give full play to the role of interpersonal communication, and conduct one-to-one marketing. At this time, sales staff not only play the single role of salesperson, but also Brand office supplies also act as consultants and advisers, and can provide consumers with the help and services they need in a timely manner. Moreover, the operation of physical stores is undoubtedly a reassurance for consumers; after all, the actual existence of objects gives people a sense of solidity and is also a guarantee of credibility for enterprises. Nevertheless, traditional sales channels such as stationery wholesale markets and stationery stores still have inherent incurable diseases. Brand stationery manufacturers’ inability to control distributors, inadequate terminal execution, distributors’ brand changes, short-sighted behaviors, weak marketing capabilities, and poor brand office supply channels have all caused headaches for brand manufacturers. The problem of traditional sales just gave birth to the emerging sales model room for growth, so emerging marketing such as network marketing, telephone marketing, and direct sales appeared. Network marketing channels are more suitable for personalized fashion stationery, and brand office supplies have great development potential. With the continuous increase in the number of Internet users, and the coverage is getting wider and wider. Now online marketing consumers are biased towards the younger generation born in the 1980s. In a few years, they will surely become the strongest purchasing power group. This shows that online marketing cannot be ignored. At present, the overall promotion of telephone marketing is not strong, and the effect is not very obvious; and factory direct sales are also a piece of cake with potential in the future market.