[Business Economics] Involve the whole family

by:Yourijiu     2021-08-28
   If you want to gain long-term brand identity and convince customers that you are their best choice, then sending a letter to the customer’s family would be a good solution. Of course, you should first judge whether the content of the letter is appropriate, and then carefully check the details of the letter. Your creativity is endless, so you can use cartoon images, interesting business communications or other methods as much as possible to let this family participate in your...   If you want to gain long-term brand identity, and To make customers believe that you are their best choice, then sending a letter to the customer’s family would be a good plan. Of course, you should first judge whether the content of the letter is appropriate, and then carefully check the details of the letter. Your creativity is endless, so you can use cartoon images, interesting business communications or other methods as much as possible to let this family participate in your sales.   A tire company in Virginia once wanted to allow their employees and customers to better participate in the company's operations. In order to let everyone understand the company's growth and growth experience and the products and services it provides, the company delivers high-quality business communications to all the families of existing customers and target customers in the database. Among them, every commercial communication has a code. Every month, the company makes random calls to two families. If the person who answers the phone has read the business newsletter and can tell the code, the company will immediately give the family two $100 bills. This means that the company uses a monthly cost of $400 to let 1,000 customers understand their products and actively participate in the company's operations.   [Task] Think about it carefully, what can you do to allow your target customers and the families of existing customers to participate in your sales? A good way is to pass your information to customers. This is not only the cost is small, but also easier for those stubborn people to finally buy your product. And, it's best to let the families of these customers also help you sell.   [Conclusion] When you are persuading customers to buy a product, you may not be able to get much help. So you can boldly extend your tentacles to the customer’s entire family, which is beneficial to either of you.
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