[Company office supplies] Business inkjet market is increasingly segmented, 'convenient' copying will become a new selling point
With the rapid development of Chinese small and medium-sized enterprises and the renewal of purchasing concepts, business inkjet printers with better cost performance, environmental protection and energy saving are gradually becoming the mainstream, and the continuous improvement and subdivision of the product layout will further accelerate the trend of the company’s office supplies. arrival. Recently, it was revealed that Epson, a well-known printer manufacturer, will launch a convenient copy with powerful copying functions in China in early September... With the rapid development of Chinese small and medium-sized enterprises and the updating of purchasing concepts, the price-performance ratio and environmental protection and energy saving are better. Business inkjet printers are gradually becoming the mainstream, and the continuous improvement and subdivision of product layout will further accelerate the arrival of this trendy company's office supplies. Recently, it was revealed that Epson, a well-known printer manufacturer, will launch a convenient copier with powerful copying function in China in early September to improve the current inkjet all-in-one machine in terms of copy function. The emergence of portable desktop copiers may further promote the segmentation trend of the commercial inkjet market. The copy weakness of inkjet all-in-one machines Inkjet printing technology has achieved rapid development in recent years, and the company's office supplies market share has also continued to increase. The micro piezoelectric technology group represented by Epson and the thermal foam technology group represented by Hewlett-Packard and Canon have all improved the printing speed and printing quality of inkjet printers through continuous technological updates, while also continuously reducing printing costs. One of the most powerful examples is the ME 3G series products released by Epson in 2008. The printing speed of ME office 80W reached the same speed of 38 pages per minute in black and white colors, far exceeding the same level of black and white laser printers on the market. While the printing function has been greatly enhanced, the copying weaknesses of the desktop inkjet all-in-one machine have begun to become prominent. In the opinion of experts, the main shortcomings of the current low-end desktop all-in-ones on the market can be summarized as poor operation convenience. For example, many copying and printing operations cannot be completed offline; the number of copies in a single copy is up to 9 pages, and the file scaling operation process is cumbersome, etc. . For some corporate users, the importance of copying is no less important than printing. Today, as the commercial inkjet printer market continues to be segmented and specialized, it is imperative to make up for this shortcoming. Convenient Copy King is coming soon??? It now appears that Epson is likely to be at the forefront of the market again. Obviously, at the level of product design concepts, Epson has always been known for its exquisite and precise office supplies, as well as a deep understanding of ergonomics and user experience. It has launched many types of printing products that are easy to use and powerful. It is understood that the convenient business copiers that Epson will launch this time are positioned in the SOHO family and small and medium-sized enterprises. Considering that Epson's ME series products have always emphasized the value orientation of careful calculation, affordability, and affordability, we can draw a basic judgment on the company's office supplies: the convenience of operation of this new business copier that emphasizes convenience The above has brought us no small surprises, and basic functions such as speed and usage cost should also be able to fully meet the daily office needs of small and medium-sized enterprises. Enclosure? Industry analysts pointed out that since the launch of the ME 3G series of five new commercial inkjet printers at the end of October 2008, Epson's intention to race in the commercial inkjet printing market is very obvious. Over the past year, Epson has continuously improved its position in the business printing market with the outstanding performance of its desktop business fax all-in-one ME office 600F and network high-speed color fax all-in-one ME office 700FW. The launch of new commercial printing products with copy function as a selling point is bound to further improve Epson's business printing products camp, and then strive for more shares in the business printing market. It is believed that with the continuous efforts of Aipu in the commercial inkjet market, HP and Canon will also further increase the subdivision of the commercial inkjet market and introduce more all-in-one products with correctness. Leading brands with a keen sense of smell are often the first to discover and occupy the gaps in competition in the market, and transform them into their own turf. The performance of Epson's new portable copiers is worth looking forward to.