[Distribution of office supplies] The stationery industry should bid farewell to the mode of winning by quantity

It was learned at the press release of PaperworldChina2009 China International Stationery and Office Supplies Exhibition (ie, Shanghai Frankfurt Stationery Exhibition) that the development trend of the global stationery industry in 2010 will be durable, functional and emotional distribution of office supplies. According to the organizer of the China International Stationery and Office Supplies Exhibition, Frankfurt Messe... learned at the press release of the PaperworldChina2009 China International Stationery and Office Supplies Exhibition (ie, Shanghai Frankfurt Stationery Exhibition) that the development trend of the global stationery industry in 2010 will be durable , Distribution of office supplies function and sentiment. According to Frankfurt Messe, the organizer of the China International Stationery and Office Supplies Exhibition, the financial crisis has had a certain impact on the global stationery sales market. In 2008, the growth rate of total sales of global stationery products decreased by 4.1 percentage points from the previous year. Distribution of office supplies is expected to have a slight decline in sales growth this year compared to last year, and it is expected that the year-on-year growth rate of global stationery products in 2010 will be the same as this year. The exhibition released the three key words of the global stationery industry in 2010: durability, function and mood. The release of these three key words is the conclusion made by Messe Frankfurt on the development concept of the stationery industry and related textiles, home furnishings, apparel and other industries, and is the vane of the stationery industry next year. Around these three key words, the stationery market in 2010 will pay more attention to product quality and artistic appearance. The vice president of Messe Frankfurt also pointed out that the biggest factor in judging the success of stationery products should be quality rather than quantity. These three key words are of great guiding significance for Yiwu stationery manufacturing enterprises. In the future, stationery products will not only be products pursuing a certain function, but cultural products or artworks with certain ideas. Yiwu stationery enterprises should first completely say goodbye to the concept of winning by quantity and selling at low prices. At the same time, in the future, they should not only pay attention to product quality, but also pay attention to product concept and culture in design and creativity. Distribute office supplies to make stationery a sentimental commodity. .