Economic recovery drives the rapid development of the gift and stationery industry

The industry generally reflects that the turnover of the gift and stationery industry this year will increase by 10% to 20% compared to last year, and some are even optimistic that the turnover may more than double. The performance of the gift and stationery industry has improved significantly compared to two years ago, which is inseparable from the gradual recovery of the local economy. MicrosoftInternetExplorer402DocumentNotSpecified7.8 poundsNormal0 It is generally reported in the industry that the turnover of the gift and stationery industry this year will increase by 10% to 20% compared with last year, and some are even optimistic that the turnover may more than double. The performance of the gift and stationery industry has improved significantly compared to two years ago, which is inseparable from the gradual recovery of the local economy. In addition, with the gradual integration of innovative ideas into this industry, industry players also believe that the development of this industry in the next two to three years is also very promising. Lin Junlong, Executive Director of Commerce International Convention and Exhibition Services, said in an interview at the opening ceremony of the 2006 Singapore Gifts u0026 Premiums Fair and Stationery u0026 OfficeLink the day before yesterday that he was driven by the improvement of the local economy. The performance of the gift and stationery industry this year has seen a small climax. Lin Junlong revealed that the performance of the gift and stationery industry this year is significantly better than last year. Many retailers and distributors have higher turnover than last year, and some can even double that last year. He said that the prosperity of this industry is closely related to the development of the entire economy. If the economy is down, most companies will cut their budgets on office supplies, and the demand for gifts and premiums will decrease accordingly, which will directly reduce the performance of the industry. In the past few years, due to the impact of the 911 incident and SARS, the turnover of the gift and stationery industry dropped sharply and once slipped to the valley. However, with the improvement of the local economy in the past two years, the company's expenditure on office supplies, gifts and premiums has gradually increased. Last year, the industry has begun to recover, and this year's performance has been greatly improved. Due to the improvement in the performance of the entire industry, this year's Gifts and Premiums Fair and Stationery and Office Equipment Fair attracted many merchants, with a total of 209 exhibitors from more than 10 countries including Singapore, Malaysia, China, Germany, France, Italy, and the United Kingdom. , An increase of 17% year-on-year, and 28% of secondary exhibitors rented more than one booth. Lin Junlong revealed that about a month ago, all exhibition booths had been booked by merchants. One of the exhibitors, JI International Trading Company, also stated that affected by the recovery of the local economy, the company’s gift business this year has greatly improved compared to last year, and its turnover is expected to increase by at least 10% to 20% over last year. . Lin Junlong believes that the main factors affecting the gift and stationery industry are oil prices that are directly related to economic development and armed conflicts in some regions, but he believes that the development momentum of this industry will continue to rise in the next two to three years. He also said that in recent years, the industry has paid more attention to product design concepts and began to focus on product innovation and packaging, which will benefit the future development of this industry. In addition, Dr. Chen Mindong, Director of the Singapore Design Council, also presented certificates to the winners of the first gift and premium design competition at the meeting the day before yesterday. During the interview, Chen Mindong pointed out that the trend of economic development has changed a lot compared to the past. Innovative ideas are driving Singapore's economy more and more, and the value of many products no longer simply stays in its material value. Nowadays, local operators in various industries are facing fierce competition, and advanced design concepts and innovative packaging will give products special value, and will also be the key to the industry to stand out from the competition, so the industry needs to put innovative ideas Become a company culture. He believes that innovation and reform are equally important to the gift and stationery industry. Good design and packaging will enhance the value of the product itself and enable the industry to win more customers. Awarding of design awards It is understood that the gift and premium design competition has attracted many novel designs. The portable model jointly designed by National University students Lu Hanhui and Chen Kaiyan won the championship in the open category, while the magnet vase exhibit presented by JI International Trade won the championship in the exhibitor category. The exhibition was held at Suntec Singapore International Convention and Exhibition Center for three consecutive days and is expected to attract more than 8,000 people to attend. It is understood that this year's exhibition is the largest in the past five years, with 43% of exhibitors participating for the first time, and 26% of exhibitors are from overseas.