[Effects of stationery shop decoration] The 'big event' continues to heat up, and the gift industry taps business opportunities
According to the survey, the direct economic benefits of the 2008 Beijing Olympics amounted to 346.7 billion yuan, and the indirect economic impact was about 250 billion yuan, with a total of nearly 600 billion yuan. Major events like the Olympics can generate a huge boost to the economy of specific regions and industries. The gift industry, which is dominated by mascots in the decoration of stationery stores, has shown a strong growth momentum. 为... According to the survey, the direct economic benefits of the 2008 Beijing Olympic Games amounted to 346.7 billion yuan, and the indirect economic impact was about 250 billion yuan, with a total close to 600 billion yuan. Major events like the Olympics can generate a huge boost to the economy of specific regions and industries. The gift industry, which is dominated by mascots in the decoration of stationery stores, has shown a strong growth momentum. Looking for new business opportunities to resist the trauma of the financial crisis, the domestic gift industry once again set its sights on the 2010 Shanghai World Expo and the Guangzhou Asian Games. According to estimates by the organizer of the Shanghai World Expo, industries such as the gift industry and exhibition industry, tourism, catering, trade and retail, logistics, advertising, and technological innovation will directly benefit from the hosting of the World Expo. As China’s largest gift display and trading platform, Shenzhen Gift Fair has helped many companies successfully seize the Olympic business opportunities and face a new round of opportunities. The 17th Shenzhen Autumn Gift Fair, which will be held at the Shenzhen Convention and Exhibition Center on October 22, will be Road merchants are optimistic. In the 100,000-square-meter exhibition hall, there are not only gifts authorized by the World Expo and Asian Games, but also gifts for the 60th anniversary of the National Day, Christmas and New Year holiday gifts, involving handicrafts, ceramics, home textiles, home appliances, digital, outdoor products, hardware, luggage A variety of product categories such as leather goods. The development of the gift market for large-scale events and special festivals has been very active in recent years, which not only helps companies improve their independent innovation capabilities, but also strengthens their awareness of protecting intellectual property rights. According to Jiang Chengwen, chairman of the organizer of Reed Exhibitions, with the promotion of expanding domestic sales and opening up new markets, various gift companies have increased the development of original products, and it is expected that tens of thousands of new products will be launched from more than 120,000 at home and abroad. Comments from audiences and buyers. At present, China's gift industry is in a period of transformation and reform. Although the gift industry is an industry with low entry barriers, its requirements for technology and design creativity are getting higher and higher. The total number of companies engaged in gifts and related companies in my country has reached 100,000. Many of them, most of them are private enterprises, many of them are in trouble due to workshop-style operation and lack of awareness of intellectual property protection. This Shenzhen Gifts Fair aims to build a professional, international, branded and systematic communication platform for the fast-growing Chinese gift industry, so as to promote the in-depth development of China’s gift industry and global business cooperation, and help the industry survive The key period of high-quantity stationery shop decoration renderings, low-tech type to high-quality, high-tech type is changing the development status of China's large gift industry and small enterprises. After 15 years of rapid growth, Shenzhen Gift Fair has become the largest gift fair in China. The fair has gathered home textile brands such as the Vosges Group, Nanjing Taixi, Beijing Yilian; Fuji Bao, Lianchuang and other digital home appliances giants, and Guangdong Gift elites from light industrial bases such as the UPU Premium Group, the Shanghai Renhaichuang Commune, the Zhejiang Pingyang Business Gifts Group, and the Nantong Home Textile Association will also present their gifts. The total number of exhibitors will be close to 3,000. In order to realize the seamless connection between buyers and merchants, Reed Exhibitions Huabo has invested a lot of money to build the first professional call center of my country's gift fair. Through this service platform, exhibitors are invited to professional buyers and at the same time looking for potential new customers. The exhibition also provides a number of value-added services, such as the use of e-commerce platforms to help exhibitors expand their business, display the image of manufacturers in an all-round way, protect exhibitors’ intellectual property rights, and open free buses to pick up and drop off visitors. The decoration renderings of the stationery store greatly promoted exhibitors and visitors. Passion. The global craze triggered by Chinese gifts is attracting attention. With the upgrading of social needs, product grades, cultural connotations and consumption methods in the gift field, more and more industries will benefit from it. The decoration renderings of the stationery store combined with the big event gift marketing strategy, the Shenzhen Gift Show focuses on promoting enterprises to establish their own brands and respond to international competition. Many high-end brands from home and abroad have made their debut in Shenzhen Gifts u0026 Home Fair. The famous products gather to showcase the autumn and winter fashion design boutiques, providing excellent sourcing opportunities for the upcoming annual purchasing season.