[General office supplies] Zheshang expands markets in Russia and South America Christmas orders are not bright in North America, South America is bright

　　 As October approaches, the annual battle for Christmas gift orders is gradually coming to an end. As a world supermarket, Zhejiang's foreign trade exports, large and small, have also experienced the ups and downs of the market during the financial crisis. Customers in the European and American markets are getting tighter, and everyone is feeling that Christmas orders are getting harder and harder for general office supplies. However, Zhejiang Merchants have their own countermeasures, and they are actively exploring the Russian and South American markets. ...　　 As October approaches, the annual battle for Christmas gift orders is gradually coming to an end. As a world supermarket, Zhejiang's foreign trade exports, large and small, have also experienced the ups and downs of the market during the financial crisis. Customers in the European and American markets are getting tighter, and everyone is feeling that Christmas orders are getting harder and harder for general office supplies. However, Zhejiang Merchants have their own countermeasures, and they are actively exploring the Russian and South American markets. There has been a lot of chasing orders recently. Wang Aidi is a packing worker in a Christmas toy factory in Yiwu. At this time in previous years, the shipment of Christmas gifts has gradually ended. The workshop director stopped. Because the toy factory has recently received some additional orders (after the first batch of orders were delivered, the other party made additional orders).　　 The customer urged very tightly, saying that it would be delivered within ten days. Manager Wang of this toy factory told reporters that March to April each year is the season for Christmas gifts orders. At that time, it was during the Great Depression of the foreign economy. Foreign businessmen acted very cautiously and their orders shrank sharply. Unexpectedly, he was chasing him in a hurry now.　　 Yiwu Foster Arts u0026 Crafts Co., Ltd. also felt the same. The company's production was basically completed this month, and the shipment came to an end in mid-October. But what I didn't expect is that many old customers temporarily added some small orders, which made them both pleasantly surprised and embarrassed. The order is very small and scattered. If you don’t do it, you are afraid of losing customers. If you do, you have to contact the manufacturer below to open the production line. Zhejiang merchants receive more orders from Europe and South America. Xu Ming is a transport worker in a gift packaging company in Taizhou. She was immersed in dealing with goods and boxes all day, and she suddenly discovered that the usual English letters Merry Christmas (meaning Merry Christmas) on the wrapping paper suddenly Replaced with another unfamiliar letter BUON NATALE, and the bright reddish background color has also been changed to colorful.　　 After asking, I realized that these are Italian letters, which also mean Merry Christmas. After packaging, the products are sent to Italy, which is the market that the company will focus on this year. It may be that after the financial crisis, everyone pays more attention to new ideas, and this year's gift bags are particularly sought-after. The person in charge of the company, Mr. Jin, told reporters that his buyer placed orders for several million dollars in small packaging bags this year, while last year it was only 100,000 dollars.　　 With fewer European and American customers, we began to think of ways to attract South American and Russian customers. Weng Liang is the person in charge of a Christmas gift manufacturer in Yiwu. When interviewing him last year, he was studying the customs, general office supplies etiquette and color preferences in Russia, Brazil, India and other countries. He also learned some simple Christmas greetings from them. This year all came in handy.　　 In this year, the company's exports to Russia increased from more than 10 to more than 200. At the same time, the company's orders from South America increased by 20% this year, filling the sales gap of a 20% reduction in European and American customer orders.　　Santa Claus can also play rock and roll　　Dai Lingfeng is the head of the Hangzhou office of the Italian Deya company. He has a decade of purchasing Christmas gifts for general office supplies. In order to update the Christmas shopping menu, he spends a lot of time going to the factory and visiting the exhibition every year. This year, he saw some new things that made him shine. At the beginning of May, I saw in front of the booth of a Zhejiang toy factory at the Canton Fair. The height of general office supplies is nearly two meters. Santa Claus is holding a microphone in his hand and playing personalized music. Santa Claus swings with the music and sings beautiful songs. . Thanks to the special compression spring, Santa Claus can be shrunk into a small piece during packaging and transportation, which is very convenient. The more crisis, the more foreign shopping malls and hotels need to create atmosphere and attract popularity, so this big Santa Claus is especially popular. Dai Lingfeng placed more than 200 orders at that time.　　 Price competition has long been out of place, and Christmas gift manufacturers must carry out innovative research and development as soon as possible to increase the added value of their products. After eating Christmas dinner for more than 10 years, Pan Liyun, the person in charge of Xingfa Toys Factory in Daishan County, Zhejiang, was deeply moved. For general office supplies, the company exports more than 1 million Santa Claus each year, and these gadgets can generate more than 50 million yuan in sales each year.　　 Although the volume is a little bit smaller than last year, the prices of these new products can go up and the profits are also higher. Pan Liyun said that currently the most expensive Santa Claus in the company can be sold for US$50-60, and the retail price in foreign markets can basically double by ten times.