Plastic bags form mainly has: cylinder, cuboid, cone, and a variety of forms, and about the combination of form and because of the different cutting form various forms of packaging shape forming of novelty on consumers' visual guide plays a very important role, unique visual form can give consumers leave deep impression.
Packaging designers should be familiar with the characteristics of shape elements itself and its expression, and this as a formal beauty of material performance.
It USES aesthetic principles, through the change of factors such as form, color, will have packaging function and appearance of beauty packaging container modelling, in the form of visual expression comes out.
< br /> 1, personalized < br /> personalization is one of the themes of the last year, especially in the field of design.
Technological progress sparked a wave of personalized, share Coca Cola bottle has brought the global trend, prove that the idea was very successful.
Other companies tried interactive personalized, can design their own labels by the customer.
< br /> personalized packaging can increase product sales, according to the survey, more than a quarter of the Chinese consumers, says they are more willing to buy personalized packaging products, said 61% of U. S. customers, their perception of the brand is derived from the personalized design of the packaging bags.
Personalized packaging can be designed according to specific market packaging bags, such as according to the different geographical areas, different consumers to design different packaging.
2, clean, clear tag < br /> many consumers now are very pay attention to product information, they need to know when to buy the product nutrition ingredient, function and other important information, so they can decide whether to buy the product, so the packaging label must be simple and clear display these important information.
< br /> from the consumer's point of view, simple and clear label information will increase their confidence in the product, they hope food manufacturers to communicate to the consumer can label the information they want to know.
According to the survey, 58% of customers will check the ingredient information, and more than three quarters of people worry about the use of artificial preservatives.
< br /> sight, touch, smell, taste and hearing can attract consumers.
Many manufacturers are considering the elements of packaging to attract consumers, often the visual elements in the first place, but experts say touch most can mobilize human senses, touch can make consumers more willing to pay higher prices.
Way to increase the sense of touch can be used in printing, embossing, such as the laser etching method, although this will increase the time and cost of packaging production, but these additional investment will help the product get extra value.
Bags on these special effects, can attract more attention to the consumers.
< br /> 3, intelligent < br /> with the rise of mobile communication tools, some information can communicate through a simple, smart way to consumers.
Now when the vast majority of consumers will bring smart phones, more information could be obtained by bluetooth and NFC, this new technique has attracted a lot of consumers.
Then introduced the NFC technology on the liquor bottle label printing.
The working principle of this technology is through the in a short distance to send signals, thus can talk through the consumer smartphone wireless.
With the development of the era, bags have become more and more intelligent, modern.
Packaging quality of the product itself is important, a good quality to retain customers, but must have a good packaging to attract more new customers, to arouse the desire to buy of consumer.
< br /> when people into a wide variety of supermarket, to be a dazzling goods at a loss.
Almost every package is Shouting to us it is the best, when is not sure of the selected goods, our line of sight will unconsciously fall in some image more vivid individual, packaging design at this time can produce a kind of physiological concern and attention.
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