Interpretation of the development status of China's pen industry from figures

by:Yourijiu     2021-09-04
At the first (expanded) meeting of the sixth executive directors of the association held recently, the “Eleventh Five-Year Plan” for the pen industry and the long-term plan for 2015 were successively passed. Let’s take a look at the results achieved in 2005 during the “Tenth Five-Year Plan” period. The industry’s production and sales value was 13.3 billion yuan, more than double that in 2000; the foreign exchange earned from exports was 994 million US dollars, which was an increase of 1.6 times over 2000. The output of major products has increased substantially. During the 'Tenth Five-Year Plan' period, four brands became China's famous brands, and a number of characteristic pen-making regional economies including Wenzhou, the capital of pen-making in China, have been formed. MicrosoftInternetExplorer402DocumentNotSpecified7.8 lbsNormal0 In the recent sixth executive director (expanded) meeting of the association, the pen industry's 11th Five-Year Plan and the 2015 long-term plan have been successively passed. Let’s take a look at the results achieved in 2005 during the Tenth Five-Year Plan. The industry’s output and sales value was 13.3 billion yuan, more than doubled from 2000; the foreign exchange earned from exports was 994 million US dollars, which was 1.6 times more than that in 2000. The output has increased substantially. During the Tenth Five-Year Plan period, four brands became China's famous brands, and a number of characteristic pen-making regional economies such as Wenzhou—the capital of pen-making in China have been formed. Let’s take a look at the goals to be achieved during the Eleventh Five-Year Plan: the total industrial output value will reach 23 billion yuan by 2010, and the total output value will reach 45 billion yuan by 2015; Half of the export volume will enter the European pod market. By 2015, the export earnings of the pen industry will reach 2.8 billion U.S. dollars. In the Eleventh Five-Year Plan, the output of main products has increased, while others have decreased. For example, fountain pens have declined, wooden pencils have basically remained the same (decreased slightly), and the focus is on ballpoint pens (including gel pens and water-based pens). , Chinese oil pen); followed by the ink industry. According to customs statistics, my country imported 12,045 tons of various inks in 2005, with an import value of up to 117 million U.S. dollars. This requires us to vigorously develop various inks that are compatible with pens, and strive to achieve basic localization of inks. By the end of the Eleventh Five-Year Plan in 2010, the goal of reaching 2,000 tons of neutral ink and 2,000 tons of other inks such as whiteboard and fluorescent is also quite difficult. At the first meeting of the sixth session, Chairman Gao issued a call to adhere to scientific development, encourage independent innovation, and move forward to the grand goal of a world pen-making country. Therefore, companies in our industry must pay attention to technological innovation and increase investment in science and technology. It is not a simple matter. The number of products has increased, and the quality has improved, and we cannot always linger on low-end products. This requires our companies to gradually increase the cost of science and technology, and should ensure that they reach 3 to 5% of annual sales, or more. During the Eleventh Five-Year Plan period, large and medium-sized pen-making companies should establish technology centers or corresponding research institutions, including testing institutions. We are very pleased to see that some companies have already or are preparing to establish a sound technological innovation system to make new products The contribution rate of scientific and technological progress to the output value is greater than 30%, so that our products and enterprises can have market competitiveness. During the Eleventh Five-Year Plan period, of course, we must continue to implement the famous brand strategy. We must strive to create 4 to 5 Chinese famous brands on the basis of the existing four Chinese famous brands, and strive to create 1 to 2 world famous brands of pens. This is an indispensable step for a pen-making country to become a pen-making power. If there is no one or two world-famous pen-making brands, how can it be called a pen-making country? Of course, we are talking about the planning of the entire industry and each company. The situation is very different, the problems and contradictions that need to be solved are not the same, and the specific goals are also different. This requires each enterprise to formulate its own plan and implement it one by one carefully.
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