Look at the market situation from the stationery industry itself!

Look at the market situation from the stationery industry itself! From the perspective of the industry itself, on the one hand, with the upgrading of consumption, stationery products only provide practical functions, which can no longer meet consumer demand. This forces the stationery industry to innovate and upgrade, and expand in the direction of appearance and even culture. Among them, there are some more successful cases. For example, the Forbidden City has absorbed themes from architecture, cultural relics, and history, deeply explored aesthetic connotations and...look at the market situation from the stationery industry itself! From the perspective of the industry itself, on the one hand, with the upgrading of consumption, stationery products only provide practical functions, which can no longer meet consumer demand. This forces the stationery industry to innovate and upgrade, and expand in the direction of appearance and even culture. Among them, there are some relatively successful cases, such as the Palace Museum ingesting themes from architecture, cultural relics, and history, digging in-depth aesthetic connotations and cultural relics knowledge, and creatively designing the Forbidden City stationery. This kind of stationery can not only show the consumer's personality, but also has an educational function due to the implantation of its cultural connotation. On the other hand, companies in the domestic stationery industry are small and scattered, and competition is fierce. Because it is difficult to improve product performance in a short period of time, they often seek innovation in appearance to attract consumers. According to reports, there are about 8,000 companies in the stationery industry, and about 90% of the stationery manufacturers have annual sales of less than 10 million yuan.