[Name of stationery shop] The promotion and sales of Chinese stationery brands

by:Yourijiu     2021-08-24
The stationery industry of Chinese brands has always won consumers with low prices. With the improvement of people’s living standards, the acceleration of the internationalization process and the development of the stationery market, more and more consumers have begun to pay attention to the intangible value of the stationery store name of the product. Namely the brand. Most domestic brands of stationery products are still immature in brand building and marketing. Compared with well-known foreign brands, they have big shortcomings. It should be mentioned... The stationery industry of Chinese brands has always won consumers with low prices. With the improvement of people's living standards, the acceleration of the internationalization process and the development of the stationery market, more and more consumers are beginning to pay attention to the name of the intangible value stationery store, that is, the brand. Most domestic brands of stationery products are still immature in brand building and marketing. Compared with well-known foreign brands, they have great shortcomings. To increase the value of stationery products, companies must work hard in the following aspects: 1. Stationery The design should pay attention to the unity of style and originality. Well-known foreign brand stationery emphasizes the overall design concept. The stationery design style is unified. The name of the stationery store has its own exclusive designer. The launch of new products is both innovative and maintains the brand's own style. However, domestic brands often follow the trend of internationally renowned brands, plagiarize more elements, and have not formed their own stationery style.   2. Strengthen the construction of stationery marketing network Whether it is franchise or direct sales, the domestic brand stationery marketing network is relatively thin, and there are gaps in brand coverage and the number of stores. Well-known foreign brands often take the form of direct stores and establish their own marketing systems. The name of the stationery store ensures the synchronization of stationery sales, so that they can also get market feedback in time and improve their products. 3. Improve the design ability of fashionable stationery. The advantage of famous foreign brands in competition depends largely on the grasp of trends. With the acceleration of information dissemination, the name of stationery stores has made domestic consumers especially young and high-consumption propensity groups. The increasing attention to fashion trends and the willingness to follow international trends are the main force in the consumption of fashion brand stationery. 4. Promote stationery brands through multiple channels. It is a common practice of various domestic stationery manufacturers to ask celebrities to act as the brand's image spokesperson. The celebrities are flooded with various TV commercials and street posters. There are more ways to promote foreign brands. First of all, each foreign brand of stationery has a relatively clear name for the positioning of the stationery store for the consumer group, and the promotion methods for the target group are also different.
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