[Office appliances] Australian stationery brand Smiggle enters the Hong Kong market
Australian stationery brand Smiggle announced today (May 21) that it has opened its first store in Hong Kong as an important step for its expansion in Asia. Smiggle's Hong Kong store is located in Tak Foo Shopping Centre in Kowloon Bay. The company's general manager John Cheston said that the store attracts bright and eye-catching interior designs and provides customers with a series of avant-garde and creative products, including stationery and office desks. .. Australian stationery brand Smiggle announced today (May 21) that it has opened its first store in Hong Kong as an important step in expanding its business in Asia. The Smiggle Hong Kong store is located in Tak Foo Shopping Centre in Kowloon Bay. The company’s general manager John Cheston said that the store attracts bright and eye-catching interior design, and provides customers with a series of avant-garde and creative products, including stationery, office appliances and tableware. , Books, pencil cases, backpacks, watches and clocks, as well as toys and games, to cater to the needs of customers of different ages who like to buy toys and novel products. He said that what makes Smiggle unique is its playful stationery and gifts. Smiggle's products are designed in Australia and can add life and decorate to homes, schools or offices. The Hong Kong store will often introduce new products, and will use interesting and interactive marketing and service models to provide customers with a unique and brand-new shopping experience for office appliances. He continued: 'Hong Kong is a vibrant city and people love to work. There are many local adults who are keen on young people's gadgets, known as kidult. Our market research shows that such customers like to decorate their homes and workplaces, so we It believes that the market has huge potential. Smiggle launches more than 800 new products every year to keep customers fresh.” The company believes that the Hong Kong market will develop well. Office appliances will be available in Tsing Yi City and Plaza Hollywood in late June this year. Opened two branches. The Assistant Director of Invest Hong Kong, Dr. Jiang Xueli, welcomed Smiggle to open its first store in Hong Kong. He said: 'The Hong Kong retail market is full of flowers, which is beneficial for companies to expand their business in Asia. Together with complete logistics infrastructure and excellent talents, they can provide suitable services for large and small retail enterprises. Support. We wish Smiggle's business in Hong Kong prosper.” Smiggle was established in Australia in 2003 to provide customers with original, interesting and affordable stationery and accessories. Office appliances The company launches more than 800 new products each year, boasting the advantages of design innovation, bright colors and value for money. Smiggle has more than 200 stores in Australia, New Zealand, Singapore, the United Kingdom and Hong Kong. It is a member of Just Group, a well-known Australian fashion and clothing retailer. Just Group has more than 1,000 sales points in Australia, New Zealand and around the world.