[Office stationery distribution] 2010 county-level printing market is promising

As a leading manufacturer in the field of printing and imaging, HP's commercial printing products have firmly occupied the number one market share in China for more than 20 years. According to data from idc, hp's ipg department continues to maintain its top spot in the market for the whole year in multiple market segments such as black-and-white lasers, color lasers, and commercial inkjets. Especially in the color laser printer market, it is in an absolute leading position... As a leading manufacturer in the field of printing and imaging, hp's commercial printing products have firmly occupied the number one market share in China for more than 20 years. According to data from idc, hp's ipg department continues to maintain its top spot in the market for the whole year in multiple market segments such as black-and-white lasers, color lasers, and commercial inkjets. Especially in the color laser printer market, it is in an absolute leading position, and its share of office stationery distribution in the Chinese market is as high as 60%. Nevertheless, Qian Yue, general manager of HP Laser Printers and Enterprise Solutions Division, believes that HP laser printers still have market potential to be tapped, and the potential comes from China's huge third and fourth tier markets. Qian Yue recently told reporters: County-level cities should be the fastest-growing market in the next few years. There are 124 counties in Sichuan, one county is small, and 124 counties add up to be huge. This level of customer groups cannot be ignored. It is reported that in 2010, hp will further expand its channels and dig deeper into the county-level market. Qian Yue said: In 2010, our entire marketing will accelerate the advancement of sales personnel and service system, and office stationery will be distributed to county-level The market is covered. He revealed that HP will recruit people in county-level cities, and these people can communicate with local dealers and direct customers at any time. In addition, the company will also support local distributors in terms of policies, and set up after-sales service centers in the third and fourth tier markets together with the PC department. Thanks to the convenience of having a Ru0026D center in China, hp will also conduct in-depth consideration of customer needs in the third and fourth tier markets to design products that can truly meet the needs of these customers. Regarding green printing, which is widely concerned by the industry, Qian Yue said that now hp has put this concept into practice. It not only guarantees compliance with international environmental protection standards in printer design and manufacturing, but also recyclable materials. At the same time, it uses technology to ensure that the printer is more energy-efficient. , Office stationery distribution, such as automatic double-sided printing, fast preheating, etc. The more Qian emphasized that customer needs change with the market environment, and only by accurately grasping customer demands can they truly resonate with customers.