[Office Supplies Brand] Ningbo Wen has new recruits, foreign trade orders continue to flow

by:Yourijiu     2021-08-16
   Yesterday, Li Jian, the marketing director of Beifa Group, was in a good mood. 30 million orders were received in 3 days, 40% higher than the first half of the year. As a stationery exhibitor in the third phase of the 106th Canton Fair, such achievements are enough to make Beifa worthy of the title of domestic stationery boss.  From last Saturday, the third phase of the Canton Fair (textile and apparel, footwear, luggage and leisure products, food and native products)...   Yesterday, Li Jian, the marketing director of Beifa Group, was in a good mood. 30 million orders were received in 3 days, 40% higher than the first half of the year. As a stationery exhibitor in the third phase of the 106th Canton Fair, such achievements are enough to make Beifa worthy of the title of domestic stationery boss.   From last Saturday, the third phase of the Canton Fair (textile and apparel, footwear, luggage and leisure products, food and native products) will be held for 5 days. As a star city in the domestic stationery and clothing industry, the office supplies brand Ningbo has a total of more than 1,500 representatives from 496 companies participating in the exhibition.  Stationery supply chain service provider  Polish merchant Floric is an old customer of Beifa, but he almost didn't recognize Beifa's booth. He didn't know that the Beifa he was looking for was by his side until Gao Hongxiang from Beifa's marketing department called his name. Here, Florick was pleasantly surprised to see newspaper pencils that he had never seen before, a pencil sharpener that can automatically degrade within 60 days, and a stapler that does not require staples. After talking for a day, Florick stayed An order of $2 million was placed and left happily.   On the business card that Li Jian handed to Floric, a LOGO similar to Tai Chi pattern replaced the original gold medal quality mark, and added a sentence of stationery supply chain service preferred experts. In the words of Qiu Zhiming, President of Beifa Group, Beifa will not only produce and sell stationery, but also be a supplier and service provider of the stationery industry chain. In layman's terms, we have everything our customers want, and we don’t have it through our platform. I can find it for you. Li Jian revealed that domestic stationery companies are still hitting the market with their own single brand. Beifa was the first to launch the concept of a stationery supply chain service provider at the Canton Fair in order to gain better global recognition.  Green Order  Beifa’s exhibition window contains 6 bottles, which read starch, lactic acid, polylactic acid, high-temperature resistant polylactic acid, PLA products (degradable plastics), degraded. This is an environmental protection business class that Beifa wants to give to merchants.  Beifa now develops a go green series of stationery products based on this process. Except that the appearance is mainly environmentally friendly and green, it will be degraded within 60 days when thrown in the trash can, and it is no different from soil. Li Jian said. What foreigners think is good, there are pens and notebooks made of wood, waste newspapers and other materials. Customer response is very good. A representative of a stationery purchaser ranked fifth in the world for office supplies brand not only placed a large order, but also believed that our products are the development trend of the industry. Gao Hongxiang said that this is Beifa's green order.  The power of the group   Compared with aircraft carriers like Beifa, Ningbo Hongmao Stationery is a small warship.   Yesterday afternoon, Yuan Zeguang, the manager of the company's business department, did something unexpected to his peers: he took the European merchants just discussed and talked at his opponent's booth. This kind of cooperation started slowly in the first half of the year, and this Canton Fair was a groping. Office supplies brand Yuan Zeguang said. According to the company's latest positioning, Hongmao will cooperate with many competitors of similar scale, from OEM production technology to sales channels, and even customer resources. Yuan Zeguang said that for small stationery companies that do not have a self-brand, grouping is urgent. For example, our merchants are mainly in Eastern Europe, and our counterparts are mainly in Western Europe. With the same products, we can open up the customer base and do more business.  In the opinion of Ding Haibin, deputy director of Ningbo Foreign Trade and Economic Cooperation Bureau, these practices of office supplies brand Ningbo Stationery Enterprise confirm one point: change is the way to survive. In a sense, this also represents the direction of change in Zhejiang and even China's stationery industry.
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