[Outdoor product wholesalers] Promotion and sales of Chinese stationery brands

The stationery industry of Chinese brands has always won consumers with low prices. With the improvement of people's living standards, the acceleration of the internationalization process and the development of the stationery market, more and more consumers have begun to pay attention to the intangible value of the products, that is, the brand. Most domestic brands of stationery products are still immature in brand building and marketing. Compared with well-known foreign brands, they have big defects. Outdoor products wholesale factories... The stationery industry of Chinese brands has always won consumers with low prices. With the improvement of people's living standards, the acceleration of the internationalization process and the development of the stationery market, more and more consumers have begun to pay attention to the intangible value of the product, that is, the brand. Most domestic brands of stationery products are still immature in brand building and marketing. Compared with well-known foreign brands, they have great shortcomings. Outdoor products wholesalers want to increase the value of stationery products. Enterprises must work hard in the following aspects 1. The stationery design should pay attention to the unity and originality of style. Well-known foreign brand stationery emphasizes the overall design concept. The stationery design style is unified. Outdoor products wholesalers have their own exclusive designers. New products are innovative and can maintain the originality. Brand your own style. However, domestic brands often follow the trend of internationally renowned brands, plagiarize more elements, and have not formed their own stationery style.　　 2. Strengthen the construction of the stationery marketing network No matter whether it is in the form of franchise or direct sales, the domestic brand stationery marketing network is relatively thin, and there are gaps in brand coverage and the number of stores. Well-known foreign brands often take the form of direct stores and establish their own marketing systems. Wholesale manufacturers of outdoor products ensure the synchronization of stationery sales, so that they can also get market feedback in time and improve their products. 3. Improve the design ability of fashion stationery. The advantage of famous foreign brands in the competition largely depends on the grasp of trends. With the acceleration of information dissemination, domestic consumers, especially young and high-consumption groups, are interested in fashion trends. With increasing attention and willingness to follow the international trend, wholesale manufacturers of outdoor products are the main force in the consumption of fashion brand stationery. 4. Promote stationery brands through multiple channels. It is a common practice of various domestic stationery manufacturers to ask celebrities to act as the brand's image spokesperson. The celebrities are flooded with various TV commercials and street posters. There are more ways to promote foreign brands. Outdoor product wholesalers firstly have a relatively clear positioning of consumer groups for stationery of various foreign brands, and the promotion methods for target groups are also different.