[Password Stationery] The gift industry should focus on branding and innovation

by:Yourijiu     2021-08-19
In the context of the global economic recovery in 2009, my country’s Christmas gift exports have achieved a year-on-year growth, and the types of products and export destinations have continued to increase. On April 25th, the 18th China (Shenzhen) International Gifts, Crafts, Password Stationery, Clocks and Household Goods Exhibition will be held at the Shenzhen Convention and Exhibition Center. From the exhibitors and their products, we can see that 2... In the context of economic recovery, my country’s Christmas gift exports have achieved a year-on-year growth, and the types of products and export destinations have continued to increase. On April 25th, the 18th China (Shenzhen) International Gifts, Crafts, Password Stationery, Clocks and Household Goods Exhibition will be held at the Shenzhen Convention and Exhibition Center. From the exhibitors and their products, we can see that the 2010 gift diversification trend will become more and more. obvious. Among the top ten most popular New Year gifts selected by fashion magazines 'ELLE' and 'StyleProduct categories such as home textiles, digital, clocks and crafts have all become popular in the gift market in recent years. The exhibition organizer Reed Exhibitions Huabo Chairman Jiang Chengwen analyzed that cryptographic stationery my country has entered the era of big gifts, and more and more product types are gathered in it, except for the new entry into the gift market such as green food, adult toys, board games, and consumer products. Electronics, etc., and the re-innovation and deep processing of existing gifts. Take ceramics as an example. There are automatically sterilized nano-antibacterial tea sets, live porcelain products incorporating negative ion health elements, and gold-carved ceramics using gold and silver precious metals. These are the perfect combination of the latest technology and traditional craftsmanship. The continuous injection of new industries and new products has rapidly expanded the capacity of the gift market. The exhibition area of u200bu200bCipher Stationery is expected to reach 100,000 square meters. More than 3,000 domestic and foreign companies will bring hundreds of thousands of gifts, many of them Brand new works with independent property rights. Licensed products such as the World Expo and the Asian Games will be fully unveiled, showcasing the rich connotation and cultural value of commemorative gifts, and trigger their pursuit in many fields such as business, promotion, and festivals. Driven by the effect of this year's World Expo, many domestic gift companies have increased their Ru0026D and design efforts, and related gifts have exceeded more than 3,000 items. Jiang Chengwen believes that in the process of resisting the crisis, domestic gift companies not only actively explore domestic sales and overseas emerging markets, but Cipher Stationery has also placed emphasis on independent brands and innovation to an unprecedented height. The World Expo has just become an opportunity for this breakthrough in the gift industry. . According to the 2010 Shanghai Gift Trends Forecast Report, environmental protection and low carbon will become the long-term trend of gift innovation. Enterprises need to use scientific and technological means to realize the application of eco-friendly materials and gradually reduce the consumption of natural resources. To this end, the exhibition once again increased the intensity of exchange activities, organized summit forums, technical exchange meetings, gift fashion trends conferences, etc., in order to help enterprises make progress in the application of new materials, cryptographic stationery and new technology. The gift army is showing a momentum of rapid expansion, the industry segmentation trend is obvious, and demand matching is particularly important. Relying on years of accumulated experience, Shenzhen Gift Fair gives full play to the advantages of resource integration, and provides upgrade services in related fields such as channel development, brand display, design and research and development that companies are most concerned about. Sun Zhen, president of the All-China Federation of Industry and Commerce Gifts Chamber of Commerce, said that China's gift market has great potential. It is only one aspect that crypto stationery companies use the exhibition to drive sales. Intensifying innovation and increasing brand influence will be the long-term goal of the gift industry. According to the organizer, each spring is the stage of centralized release of new products. This exhibition will attract more independent brands and products to appear, and the purchase demand will be enlarged compared with last year. On this basis, Reed Exhibitions Huabo has increased the intensity of one-to-one invitations, password stationery, and continued to strengthen the services of individual buyers, buyer matching, and the opening of free exhibition buses in the Pearl River Delta to provide buyers from home and abroad. It is expected that more than 120,000 visitors will be present at the global sourcing event, and the proportion of on-site transactions is expected to reach a new high.
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