[Stationery agent] 'Pleasant Goat' pattern stationery is popular in the 'school economy'

by:Yourijiu     2021-08-13
   School time is approaching, and major supermarkets have set up fancy stationery booths in more eye-catching areas of the store. The reporter was informed that this year's supermarkets sold nearly 20 more styles of stationery such as schoolbags and pencil cases than in previous years, and stationery with Pleasant Goat designs has been particularly popular among businesses in the school economy.   The reporter visited and found that stationery...   school is approaching, and major supermarkets have set up fancy stationery booths in more eye-catching areas of the store. The reporter was informed that this year's supermarkets sold nearly 20 more styles of stationery such as schoolbags and pencil cases than in previous years, and stationery with Pleasant Goat designs has been particularly popular among businesses in the school economy.   The reporter visited and found that early preparation of stationery products, eye-catching booth layout, and rich promotional products have become hot spots for supermarket sales in the near future. In the Carrefour Shuangjing store, the promotion advertisement of school start has been hung in the elevator. Stationery such as pens and notebooks, which are usually placed in the most inconspicuous corner of the supermarket, are now placed in the prime location of the supermarket. The sales staff told reporters that the time for selling stationery this year was slightly earlier than last year.   According to a salesperson in the stationery exhibition area of u200bu200bWumart Supermarket, the hot cartoon characters of stationery agents every year are favored by stationery merchants and dominate the consumption trend of the school economy. Take Pleasant Goat, the most popular cartoon image this year, for example, student supplies with this pattern have been unprecedentedly popular in the market since May.  According to the consumption practice of primary and middle school students, buy at least one school bag and three stationery boxes every year; the younger the student, the higher the consumption cost on stationery. At the same time, 70% of the consumption of student supplies in a year is completed within a dozen days before the start of school. Stationery agents used to go to department stores to buy branded school bags and other school supplies, but now supermarkets are also occupying the student stationery market.   A person in charge of a supermarket said that a large number of manufacturers that were originally dedicated to export have switched to domestic sales and put student supplies on the counter in advance. The overall price is 20% lower than in previous years, ranging from 30 yuan to 200 yuan.
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