[Stationery Co., Ltd.] Computers go to the countryside to give birth to a special sales model. Rural market potential should not be underestimated

by:Yourijiu     2021-08-12
According to the statistics on the sales of home appliances going to the countryside from January to June released by the Ministry of Commerce, the total sales of home appliances going to the countryside nationwide were 9,610,100 units, and the sales amount reached 16.229 billion yuan. Although Stationery Co., Ltd. accounts for only 2.26% of the sales system of home appliances to the countryside and sells 110,000 units, experts still point out that the potential of the computer to the countryside market should not be underestimated. u0026...Informatization shows significant weight     According to the Ministry of Commerce’s recent sales statistics of home appliances going to the countryside from January to June, the total sales of home appliances going to the countryside nationwide were 9,610,100 units, with a sales amount of 16.229 billion yuan. Although Stationery Co., Ltd. accounts for only 2.26% of the sales system of home appliances to the countryside and sells 110,000 units, experts still point out that the potential of the computer to the countryside market should not be underestimated. But in the face of this promising market, there are still some unsolved problems that appear in front of the rural manufacturers at the right time, so that they can understand that the expansion of sales in the rural areas is not enough as long as the products are available.   China has a vast land and abundant resources, but there are also huge differences between regions. In the face of the whole cake in the rural market, how the manufacturers divide it is particularly important. Exploring the various product needs and service categories in the rural market, the scale and channel deployment that the stationery company needs to achieve, is not just a technical task, but a basic issue related to the future development of the bid-winning manufacturer in the rural market.  Tongfang Computer Going to the Countryside Promotion Point  Stationery Co., Ltd. farmers do not need a computer, what kind of computer do they need, and what kind of computer they need, and the manufacturers have different opinions. In the debate, 183 computers from 14 PC manufacturers including HP, Dell, Lenovo, TCL, Founder, Haier, Acer, Inspur, Malata, Shenzhou, Tsinghua Tongfang, Great Wall, Xiji Sanshan Tianjiao, and Manjiang have already Quietly began their respective journeys to the countryside. It has long been heard that HP has launched a series of information caravan exhibitions for the vast rural areas. Together with its strategic partner Intel, it has reached 10 provinces and cities including Shandong, Zhejiang, Jiangsu, Anhui, Chongqing, Heilongjiang, Shaanxi, Shanxi, Guangdong, and Hubei. . The villagers of Stationery Co., Ltd. have said that although there are more and more opportunities to access computers in rural areas, few international brands like HP come to their doorsteps. Since then, they have increased the convenience of buying computers. channel.  While promoting their own brands, many manufacturers have chosen another way of information transmission. The active provision of application software is also an important means to open up the rural market today. Nothing attracts farmers’ attention more than the local agricultural information at that time. Weather, pest forecast platforms, and price query of agricultural products are all practical applications. Valuable, and a certain bank storage e-commerce platform is also a useful tool for the specific characteristics of rural areas. While many manufacturers are selling computers, they also actively provide peasant consumers with software that is suitable for rural life, which is also an effective way to promote their products.
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