Stationery diversification enhances market potential
by:Yourijiu
2021-08-27
The diversification of stationery products enhances the market potential There are about 200 million primary and middle school students in my country, 40 million college and middle school students, about 5 million adult students, and about 34 million leaders of enterprises and institutions. The development of society requires the further enhancement of the cultural and educational quality of the people, and the substantial increase in education investment, China's stationery market will continue to show a rapid development trend in the future. ...The diversification of stationery products enhances the market potential There are about 200 million primary and middle school students in my country, about 40 million college and middle school students, about 5 million adult students, and about 34 million leaders of enterprises and institutions. The development of society requires the further enhancement of the cultural and educational quality of the people, and the substantial increase in education investment, China's stationery market will continue to show a rapid development trend in the future. As the domestic economy is still relatively low, labor is cheap, and competitiveness is weak, traditional stationery still has a huge consumer market. However, with the gradual integration with the world, a diversified and multi-level consumer organization for cultural goods has also been formed, and high-end products are not uncommon. Stationery that can meet the demands of novel fashion, practical beauty, environmental protection and safety, and high cultural added value is more popular and more profitable. As stationery stores and specialized markets gradually mature, brand-based mid-to-high-end products will become the mainstream of consumption. Under the pattern of global economic integration, capital always flows to countries and regions with low production costs. For many Chinese companies, this is an opportunity and a challenge. Therefore, to seize the opportunity and meet the challenge, as the domestic stationery industry, it should proactively get close to the international market, and through various efforts, implement the branding breakthrough of Chinese stationery.
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