【Stationery Exhibition】Gift market is alive and well in the year of the tiger

According to statistics from the Ministry of Commerce, China’s total retail sales of consumer goods in 2009 grew at the highest growth rate since 1986, and its contribution to economic growth will reach 51%, surpassing foreign trade for the first time. The gift economy, which was once hit hard by the export crisis at the stationery exhibition, has become an integral part of the large consumption system and has played an important supporting role in the new pattern of diversified economic development. u0026... According to statistics from the Ministry of Commerce, China’s total retail sales of consumer goods grew at the highest growth rate since 1986 in 2009, and its contribution to economic growth will reach 51%, surpassing foreign trade for the first time. The gift economy, which was once hit hard by the export crisis at the stationery exhibition, has become an integral part of the large consumption system and has played an important supporting role in the new pattern of diversified economic development. The prosperous domestic sales has made China's gift industry vigorous. On April 25th, nearly 3,000 well-known gift companies at home and abroad will gather in Pengcheng to participate in the 18th China (Shenzhen) International Gifts, Crafts, Watches and Household Goods Exhibition. The grand occasion is ahead of schedule. The exhibition organizer Reed Exhibitions Huabo Chairman Jiang Chengwen said with a smile that the gift economy does not have a historical opportunity to promote domestic sales of gifts. The domestic gift market in 2010 faces three historical opportunities. First, it continues to benefit from the implementation of domestic demand policies and economic structure. Adjustment, the scale of the domestic market has gradually grown; second, the consumption pattern of the people has gradually shifted from wave-lifting to more targeted segmented consumption, which is conducive to the increase in the types of gifts; third, the hosting of major international events such as the World Expo and the Asian Games , Will inject a cardiotonic agent into gift sales. The organizer, Reed Exhibitions Huabo, introduced that in the face of this year's excellent historical opportunity, this exhibition will occupy eight functional halls of Shenzhen Convention and Exhibition Center, covering an area of u200bu200babout 100,000 square meters, integrating ceramics, home textiles, home appliances, luggage and leather goods, handicrafts and other themes. gift. Under the promotion of market structure adjustment and the exhibition’s intellectual property protection system, independent innovative products will become the biggest highlight, providing the most comprehensive first-hand information for the new round of gift trends, and helping exhibitors to make breakthroughs in exporting to domestic sales. According to the World Expo According to official statistics, as of the end of 2009, the sales of Expo licensed products had reached 3.1 billion yuan, and the products surged to more than 4,000 models, breaking through the predetermined market target. April this year will usher in the highest peak of Expo gift sales. Haibao Home Textiles, Expo precious metals and more new products will gather at the Shenzhen Gift Show to create the mainstream elements of this year's market together with Golden Tiger. Among the many new products, traditional crafts have a new look due to the promotion of Chinese elements and new works of ancient meaning. For example, Nanjing Yunjin brings out the charm of traditional knitting art, and has developed many art collections and practical values u200bu200bincluding ties, scarves, handbags, business card cases, pen holders, etc. Home textile products have responded to the fashion needs of modern green life. Through the improvement of materials and technology, the stationery exhibition puts energy conservation, environmental protection and health in the first place; green food, animation peripherals, decompression toys and other products are also Shows huge development potential. The exhibition effect plays a long-term role. The development speed of China's gift industry has always been ahead of the GDP growth rate, but the problems of insufficient innovation and poor management have long existed, and they have been amplified when the crisis hits, leading to a wave of bankruptcy. . To solve the problem of scattered and weak, the government-led, stationery exhibition association organization, and exhibition platform to form a joint force for the industry is an effective way. The Shenzhen Gift Fair, which has been held for 18 years, has fully played the role of the industry's vane. The stationery exhibition this year is a critical period for the in-depth transformation of the gift industry. Stimulated by multiple favorable factors, gift companies that have undergone a series of ‘painful’ transformations such as upgrading the model, opening up the domestic market, and strengthening innovation will accelerate their maturity. Jiang Chengwen stated that the exhibition has invited the All-China Federation of Industry and Commerce Gift Industry Chamber of Commerce, industry associations, terminal buyers and social organizations in developed regions such as Guangdong, Fujian, Zhejiang, Jiangsu, Beijing, and Shanghai, to join gift manufacturers in the gift industry. Carry out in-depth research and discussion on the development trend, work together and seize historical opportunities steadily. As the most influential gift fair in the country, Shenzhen Gift Fair gathers industry giants such as Nanjing Tasman, Beijing Yilian, Beijing Yuanlong Arto, Shanghai Bopin, Shenzhen Lianchuang, Taiwan Qiantangxuan, Guangdong UPU Excellent Product Joint Organization and other industry giants. , And terminal buyers such as wholesale markets, supermarkets, department stores and group companies, through intention negotiation, independent bidding, customized procurement and other forms to ensure that the needs of all parties in the market are connected. With the upgrading of domestic market demand, product grades, cultural connotation of stationery exhibitions and consumption methods, more and more industries can benefit from it. With the promotion of the exhibition, the gift industry will surely rise in the year of the tiger.