Stationery industry structure: multiple horizontal categories and long vertical industrial chain

From the perspective of end users, stationery can be roughly divided into two categories: student stationery and office stationery. Since writing instruments are shared by students and office workers, they are in high demand and have relatively high manufacturing technology content. The industrial characteristics are significantly different from other stationery. Therefore, the industry usually regards them as an independent category. Correspondingly, student stationery and office stationery in the narrow sense no longer include writing stationery. According to the general classification method in the industry...From the perspective of end users, stationery can be roughly divided into two categories: student stationery and office stationery. Since writing instruments are shared by students and office workers, they are in high demand and have relatively high manufacturing technology content. The industrial characteristics are significantly different from other stationery. Therefore, the industry usually regards them as an independent category. Correspondingly, student stationery and office stationery in the narrow sense no longer include writing stationery. According to the general classification method in the industry, stationery can usually be divided into four major categories: writing instruments, student stationery, office stationery, and other cultural and educational supplies, and there are many subdivided categories. Writing tools mainly include various pens; student stationery mainly includes erasers, refills, painting materials and bags, etc.; office stationery mainly includes document management supplies, desktop office stationery, office books and correction tools, etc.; other cultural and educational supplies mainly Including all kinds of electronic stationery and other supplies. From the perspective of the vertical industrial chain, the stationery industry can be divided into three links: upstream (design + raw materials + spare parts, etc.), midstream (stationery manufacturing), and downstream (sales channels). The upstream of writing instrument manufacturing mainly includes technical links such as front-end design, pen tip and ink manufacturing, refill manufacturing, mold development and injection molding. Writing instruments are manufactured with relatively high technical content, and the process is more complicated than general stationery products, and the added value of the products is higher. Domestic companies have mature technologies in the fields of front-end design, refill manufacturing, and molds and injection molding, especially front-end design that has reached the international advanced level; they have independent manufacturing capabilities in the field of pen and ink manufacturing, but in equipment research and development, raw materials or core components In terms of manufacturing level, there is still a certain gap with the international advanced level.