[Stationery rack] The Prime Minister asks about Chinese-made pens, Asian pen Wang Qiu Zhiming 'bets' the queen of air-conditioning Dong Mingzhu
A few days ago, Asian pen Wang Qiu Zhiming and several Chinese manufacturing leaders visited CCTV to talk about the opportunities and challenges of China's manufacturing industry. At the scene, he and the air-conditioned queen Dong Mingzhu made a gambling agreement. This CCTV dialogue is to send a message to the Premier... Recently, Asian pen Wang Qiu Zhiming and several Chinese manufacturing leaders visited CCTV to talk freely about the opportunities and challenges of China's manufacturing industry. At the scene, he and the air-conditioned queen Dong Mingzhu made a gambling agreement. This CCTV dialogue is a response to the Prime Minister's question. At the beginning of this year, Premier Li Keqiang asked at the Winter Davos Forum: When will China be able to produce as good a pen as Germany? Regarding this question, Qiu Zhiming of the stationery holder has been thinking: The Prime Minister’s question is actually an expectation. It is expected that China’s manufacturing industry can achieve 4.0 and achieve the goal of 2025. China’s pen industry should answer this question. At the dialogue, Qiu Zhiming, the chairman of Beifa Group, the leader of Chinese and even Asian pen manufacturers, said frankly that making a good pen must be guaranteed by good equipment. The current status quo is that precision pen-making machinery and equipment are blank in China, and stationery racks can only rely on imports from Switzerland. After listening, Dong Mingzhu, chairman of Gree Electric Appliances, immediately made a bet: Dong Mingzhu will make a good pen equipment within a year; Qiu Zhiming will make the best pen in the world. Qiu Zhiming said that this agreement allowed him to see the confidence and confidence of China's national industry. Just like when he took over the crumbling Beifa from his father 22 years ago, the road ahead is difficult but extremely firm. The road of entrepreneurship started from expanding the market. Qiu Zhiming worked hard, but found that the Chinese market at that time could not open up: because at that time the Chinese market was all department stores, we didn’t know people, and more importantly, there were triangular debts. Give it to him, if he doesn't give you the money, a good business will be dragged to death. Therefore, Qiu Zhiming planned to try it in the international market. In the Spring Canton Fair of 1993, Qiu Zhiming won the first pot of gold. Three years later, Beifa's foreign sales reached more than 26 million US dollars, which was the sum of the exports of the four major state-owned enterprises at that time. However, although the stationery rack ranks among the top three in the world, Beifa's domestic market share is less than 1%. Qiu Zhiming has been looking for a good opportunity to reverse the dilemma of blooming inside the wall and outside the wall. Until the evening of July 13, 2001, when Beijing successfully bid for the Olympics, he decided to invest 200 million yuan to sponsor the Olympics and prepare for the listing. But in the end, this last battle turned into a deadlock: In 2008, I was already on the market and went to the door. I was already waiting for the development review. On September 22, the China Securities Regulatory Commission announced the suspension of the review and put me in. . At the end of the stationery Olympics, we had a serious loss and dreamed of the Olympics. If we lose our horses, we can't know what a blessing is. With the help of the Beijing Olympics, Beifa's domestic popularity has started, and more than a thousand direct selling terminals have been established. From then on, Beifa walked on two legs. After several years of hard work, Qiu Zhiming is still full of fighting spirit in the new era: Our first goal in the 13th Five-Year Plan is to complete the listing, use the listing to be a service provider of China's stationery supply chain and promote cooperation between our industries. During the 13th Five-Year Plan period, we will achieve a market value of 20 billion yuan. Of course, some people have asked Qiu Zhiming what would he say if he saw the prime minister? His answer was confident and sensible: I said, I am very pleased to tell the Prime Minister that our industry is now able to produce world-class good pens, but our volume is still small, and we now need to popularize, standardize and replicate.