The development trend of the stationery industry in 2018

by:Yourijiu     2021-08-29
The development trend of the stationery industry: branding, channel integration, and product personalization. In the context of consumption upgrades, the stationery industry is developing in the direction of branding, channel integration, and product personalization. With the improvement of consumption power and the change of consumption concept, consumers pay more attention to the quality of products and consumption experience, and their brand awareness gradually increases. In the future, my country’s stationery industry will develop towards branding, and branded stationery leaders will gain a higher market... Stationery industry development trends: branding, channel integration, and product personalization. In the context of consumption upgrades, the stationery industry is becoming a brand Development in the direction of globalization, channel integration, and product personalization. With the improvement of consumption power and the change of consumption concept, consumers pay more attention to the quality of products and consumption experience, and their brand awareness gradually increases. In the future, my country's stationery industry will develop in the direction of branding, and branded stationery leaders will gain a higher market share. Accompanied by branding is channel integration, which specifically includes chained sales terminals, online and offline integration, and one-stop direct sales. (1) Chained sales terminals: At present, the number of ordinary stationery stores in retail terminals is huge, showing the characteristics of small, scattered and weak. Compared with professionally managed chain stationery stores, the competitiveness and operating efficiency are much different. The branding development of the stationery industry will inevitably bring about the chaining of terminal channels. (2) Online and offline integration: Due to the advantages of low online sales costs and high influence of promotional activities, brand stationery is increasingly using e-commerce platforms to increase sales and brand awareness, and online and offline integration has become a trend. (3) One-stop direct sales: As business users have higher and higher requirements for efficiency, direct sales of office stationery featuring one-stop supply has become another major trend. In terms of products, stationery consumption is shifting from the pursuit of functions to the pursuit of creativity and individuality. Stationery has become an important carrier of creativity and individuality. The additional popular elements and cultural connotations in it are in line with the consumption trend of students and young office workers who are increasingly pursuing fashion and individuality.
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