The extension of the office supplies market enters the 'brand' era

by:Yourijiu     2021-09-04
Today, with the development of electronic technology and the Internet, office supplies are not only pen and ink supplies, paper products, etc., but also new products such as computers and electronic dictionaries. While the extension of office supplies continues to expand, market demand is also increasing. Judging from the Yiwu market, the office supplies market presents the following characteristics: MicrosoftInternetExplorer402DocumentNotSpecified7.8 lb Normal0 Today, with the development of electronic technology and the network, office supplies are not only pen and ink supplies, paper products, etc., but also computers, electronic dictionaries and other emerging product. While the extension of office supplies continues to expand, market demand is also increasing. Judging from the Yiwu market, the office supplies market presents the following characteristics: fierce competition and industry integration kicked off The office supplies market, which has long been in a small-scale decentralized operation, will face fierce competition from multinational chain groups. Recently, a professional office supplies multinational company that entered China announced that it will open 500 office supplies chain stores in China in the next three years, centered on Shanghai. With the entry of foreign capital, competition in the domestic office supplies market has become increasingly fierce. Due to the relative backwardness of capital accumulation, enterprise scale, management methods, and network construction, domestic manufacturers will face more severe challenges. When I visited the office supplies merchants of Yiwu International Trade City, I learned that the integration of the office supplies industry has begun, and the fierce competition of various commodities has made the market for paper products, pens, and document products in the industry saturated. Due to the gap in development and design innovation capabilities, domestic product plagiarism is more serious, and products are homogenized, resulting in more price competition in the market. Yiwu's office supplies production and market are growing day by day, and it has become an important production and distribution center for office supplies in the Yangtze River Delta and even the whole country. In recent years, with the continuous development of the Yiwu market, the cultural and sports industry has become one of the dominant industries, producing tens of thousands of varieties of stationery products such as pens, binding, paper, folders and office consumables. In 2003, Yiwu's cultural and sports industry achieved sales of 5 billion yuan, of which 60% was foreign trade. Founded in August 2000, Yiwu Stationery Industry Association now has nearly 4,000 members. Yiwu will build an important platform for the international trade of Chinese stationery, sports and office supplies. There are many varieties, and the concept of office supplies with large market space covers a wide range, ranging from pencils as small as a few cents to computers as large as tens of thousands of yuan. Wang Lihua, general manager of Yiwu Bubusheng Trading Firm, told reporters that the stationery industry has transformed from simple consumption in the past to full-scale consumption at present, and the personal needs of enterprises for office supplies are becoming more and more mature. According to incomplete statistics, the annual sales of my country's office stationery market is 100 billion yuan. In developed coastal cities such as Shanghai, the average annual use of office and cultural products per capita is more than 100 yuan. At present, as far as the country is concerned, the annual growth rate of office supplies sales is about 25%, which is significantly higher than that of other products. However, my country's stationery market will continue to show a rapid development trend in the future. The relevant person predicts that among office supplies, the demand for IT equipment and consumables will grow at an annual rate of more than 25%. Shaping characteristics and stepping into the brand era From the perspective of Yiwu market sales, the importance of office supplies brands is becoming increasingly prominent, and the awareness of creating famous brands in the stationery office industry is also becoming stronger. In recent years, in order to create brands, Yiwu office supplies manufacturers have used various exhibitions and other forms to adopt different business strategies, relying on product characteristics to shape brand advantages, and create a relatively well-known stationery brand in the domestic stationery office supplies market. Now, the grade of office supplies in Yiwu market is increasing day by day. Office supplies with high quality and low price are not only favored by many businessmen from developing countries, but also attracted the attention of businessmen from developed countries such as Europe and the United States. MicrosoftInternetExplorer402DocumentNotSpecified7.8 lbNormal0 Korean women's clothing agent Korean women's fashion http://www.hailingfushi.com/list-50-1.htmlhttp://www.hailingfushi.com/list-50-2.htmlhttp://www.hailingfushi .com/list-50-3.html
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