The stationery industry has a huge market capacity and industry concentration has accelerated

by:Yourijiu     2021-08-28
my country's stationery market has a huge capacity, and there is still a lot of room for growth in the future. At present, the scale of the international stationery industry is about 250 billion U.S. dollars, and the market size of my country's stationery industry is about 150 billion yuan, accounting for less than 10% of the global market. It is still far from my country's 19% of the world's population. From a demand perspective, according to the size of consumer groups and changes in consumption structure, my country's stationery industry will still enjoy... my country's stationery market has a huge capacity and there is still a lot of room for growth in the future. At present, the scale of the international stationery industry is about 250 billion US dollars, and the market size of my country's stationery industry is about 150 billion yuan, accounting for less than 10% of the global market. It is still far from my country's 19% of the world's population. From the perspective of demand, according to the size of consumer groups and changes in consumption structure, my country's stationery industry will enjoy a long period of growth in the future. From the perspective of the size of the consumer group, more than 200 million students and about 100 million office workers constitute the stock consumer group of stationery products. In recent years, the number of births in my country has entered an upward channel, and the impact of the second-child policy has formed a small peak. In 2016, the new population reached 17.86 million. The new population will form an incremental demand for consumption of stationery products in the next few years. From the perspective of consumption structure, as my country's urbanization rate gradually increases, per capita consumption of culture, education and entertainment is on the rise. According to data from the National Bureau of Statistics, from 2007 to 2015, urban per capita spending on culture, education and entertainment increased from 1,329 yuan to 2,381 yuan, with a CAGR of 7.56%; during the same period, rural per capita spending on culture, education, and entertainment increased from 306 yuan to 969 yuan, with a CAGR of 15.51%. The consumption expenditure of culture, education and entertainment of urban residents is much higher than that of rural residents. As the urbanization rate increases, the per capita consumption of culture, education and entertainment will also increase. In 2016, my country's urbanization rate was 57.35%, which is still a big gap compared with the approximately 75% urbanization rate in developed countries. From this perspective, there is still room for improvement in per capita stationery consumption in the future. In recent years, both the sales revenue and net profit of my country's stationery industry have maintained growth. In 2015, the operating income of enterprises above designated size in the cultural, educational and office supplies industry was 95.655 billion yuan, a year-on-year increase of 10.10%; total profits reached 5.896 billion yuan, a year-on-year increase of 14.91%. It is worth noting that although the scale of industry income has been growing, the growth rate has slowed down in recent years. From the perspective of industry competition, there are a large number of stationery companies in my country, and the industry concentration is relatively low. At present, there are more than 8,000 enterprises engaged in stationery production in my country, and there are only more than 1,500 enterprises above designated size listed in the statistics. 90% of stationery production enterprises have annual sales of less than 10 million yuan, while annual sales have reached 1 billion yuan. There are only 4 grades of Chenguang Stationery, Qixin Group, Guangbo Shares and Zhencai Stationery. Based on the industry scale of 150 billion yuan, industry CR4 is about 5%, and CR10 is less than 10%. In developed stationery markets, such as the United States, CR5 has reached more than 70%. At present, most of the stationery manufacturing enterprises in my country adopt the OEM model, without their own brand and independent design capabilities, and the level of competition is low. This makes the overall gross profit margin of my country's stationery industry only 10%-15%. As the income growth of the stationery industry has slowed down in recent years, companies with lower profit levels are under pressure to withdraw, and the living space of the OEM model is gradually being compressed. With the consumption upgrade, branded stationery companies will receive more dividends, and the strong will become stronger. The strong Matthew effect will promote the acceleration of industry concentration.
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