The stationery market has huge potential, 150 billion yuan attracts diverse industries (part 1)

by:Yourijiu     2021-09-02
The stationery market has huge potential. It is understood that the total consumption of stationery in my country in 2005 has reached 150 billion yuan. With the gradual increase in the purchase of the cultural goods market, the multi-level and diversified consumption structure of cultural goods has been formed, and it is developing towards high-end products; with the continuous development of computer network technology, traditional learning and office methods have also undergone new developments. In the commodity circulation link, foreign-funded enterprises have taken the lead in entering the wholesale and retail industry; government procurement has also expanded from trial operation to common behavior. How the national commodity market should face the huge potential of the cultural goods market has become the key to the industry's urgent need to solve the problem. MicrosoftInternetExplorer402DocumentNotSpecified7.8 pounds Normal0 has a huge market potential for cultural goods. It is understood that the total consumption of cultural goods in my country in 2005 has reached 150 billion yuan. With the gradual increase in the purchase of the cultural goods market, the multi-level and diversified consumption structure of cultural goods has been formed, and it is developing towards high-end products; with the continuous development of computer network technology, traditional learning and office methods have also undergone new developments. In the commodity circulation link, foreign-funded enterprises have taken the lead in entering the wholesale and retail industry; government procurement has also expanded from trial operation to common behavior. How the national commodity market should face the huge potential of the cultural goods market has become the key to the industry's urgent need to solve the problem. There are many problems that affect the development of the stationery industry. Our country has always been known as a big country in making pens. There are more than 3,000 pen-making companies such as fountain pens, ballpoint pens, pencils, and markers. Wenzhou, Hangzhou, Tonglu, Lishui, Yiwu, Ningbo and other places in Zhejiang Province have also established stationery and pen industry associations, including China Pen Capital of Stationery, China Gift City, China Printing City, China Pen Making Town, China Stationery Many state-level gold business cards such as the Capital have all settled in Zhejiang. However, Zhejiang Province’s stationery products are of low grade. Taking pens as an example, the average export value is only 0.56 yuan per pen. Compared with the developed countries in western pen-making countries in terms of variety and quality, there is still a big gap. The gap in the variety and quality of cultural goods affects the commodity market. The author learned from the markets of Hangzhou, Wenzhou, Shaoxing, Taizhou and other places in Zhejiang Province that the existing cultural goods market is far less prosperous than other specialized markets such as small commodities, clothing, automobiles, and non-staple food. Some of the early establishments such as Hangzhou Qingchun Road Stationery Market, Hangzhou Sports Stationery Market, Wenzhou Gift City, Wenzhou Ounan Gift City and other stationery markets have little business. No style, no creativity, no characteristics, how can there be a market? Mr. Zheng, a former Zhejiang foreign trade company who went to the sea to do stationery foreign trade business, said about this: As a candle that illuminates and embellishes the festive atmosphere, many domestic manufacturers try to make breakthroughs in appearance and color. A manufacturer in Henan However, the candle production process has been improved, and environmentally friendly fragrances have been added to the candle formula. When the candle is lit to bring light, bursts of fragrance are released in the air along with the burning of the candle. The seemingly simple creativity brings annual sales to Henan enterprises. A performance of hundreds of millions of dollars. On the one hand, production companies do not have unique, special and new products. On the other hand, foreign counterparts have seized the market. However, the market organizers are not in a hurry to upgrade and reform to meet the challenges. What can business operators do? An old market manager revealed that cultural goods are small in size, diverse in variety, and low in purchase prices. Some unscrupulous businessmen have gone off the beaten track to start a business with fake and shoddy goods. As long as you check carefully, and you can't find the problematic product in the market, it is abnormal. The manager said that there is no uniform standard for the classification of stationery in China, and the management lacks integrity. Which product sells well, the people who follow it will change it slightly and put it on the market. Mutual price reduction and price wars have become commonplace phenomena in the stationery market.
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