The taboo of opening a stationery store, some mistakes should not be made!

by:Yourijiu     2021-08-31
Among the many entrepreneurial projects, the stationery store seems inconspicuous, but it contains a lot of profits. This is related to the country's emphasis on education. my country’s education has been developing vigorously in the past few years, and the related industries have also ushered in the spring, and the form is very good. But Chenguang Stationery wants to remind everyone that these are the taboos of opening a stationery store. ... Among the many entrepreneurial projects, the stationery store seems inconspicuous, but it contains a lot of profits, which is related to the country's emphasis on education. my country’s education has been developing vigorously in the past few years, and the related industries have also ushered in the spring, and the form is very good. But Chenguang Stationery wants to remind everyone that these are the taboos of opening a stationery store. The taboo of opening a stationery store, these few mistakes should not be made. 1. Location selection is not in place. Location selection is very important for a stationery store. This determines the life or death of a store to a large extent, or whether the business is good or bad. If the location of the store is not well selected, there is no corresponding crowd around, but no matter how much effort is made, the effect will be minimal. The preferred location of the stationery store is the school and the surrounding bustling streets, so as to ensure that there are enough customers and subsequent business development. 2. There are no major or minor purchases. The current stationery stores have two main business directions, students and office. That is, whether the consumer group is mainly for students or for various enterprises and institutions. This determines whether a store’s product structure is based on student supplies or office supplies. Although there are many overlaps in this part, there are strengths and weaknesses in pertinence. If the investigation is not done in the early stage, it may lead to hoarding of stationery, which puts great pressure on cost products. 3. There is no promotion and publicity. Since the newly opened store has no customer accumulation, it is necessary to actively promote and accumulate customers. As a stationery store, there are specific promotion methods as follows: One is to buy as a gift. Most of the customers of the student stationery store are students. It is quite pleasing to students to give some small gifts to a certain amount of purchase. The second is the membership system, where membership cards are made to exchange points. The third is to carry out some small promotional activities, such as setting up a small stall at the school gate or in front of the store on the day when the students start school to engage in sales promotion. If you just sit and collect money, your business will hardly pick up. 4. The products are not updated in time. The characteristic of student stationery is the fast update speed, so frequent addition of new products can make the noodles fresh and attractive to customers. If the subsequent purchases are affected by the poor sales of previous goods, it is likely to cause a series of chain reactions. Therefore, it is necessary to deal with unsalable products in a timely manner, and adopt a variety of methods such as price reduction, gifting, and return of goods from purchasers. For the more popular products, the inventory should be a little more to ensure that customers can buy them in time. Taboos for opening a stationery store, these mistakes should not be made These taboos for opening a stationery store, other things such as service, environmental sanitation, pricing, etc. should be paid attention to. You must plan before opening a store. If you are not sure, you can join a well-known brand to lead you to success and avoid these minefields.
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