The traditional ink market suffers

With the emergence of 'convenient pens' such as gel pens and ballpoint pens, the market share of fountain pens and fountain pens has been rapidly 'shrinkingAccording to the survey, the sales volume of Kunming Ink Factory has decreased from 9 million bottles in 1995 to 2 million bottles last year in 10 years. It can be seen that the 'convenience pen' is slowly forcing traditional ink to withdraw from the market. MicrosoftInternetExplorer402DocumentNotSpecified7.8 lb Normal0 With the emergence of gel pens, ballpoint pens and other convenience pens, the market share of fountain pens and fountain pens has been shrinking rapidly, followed by the impact of the traditional ink market. According to the survey, the sales volume of Kunming Ink Factory has decreased from 9 million bottles in 1995 to 2 million bottles last year in 10 years. It can be seen that the convenient pen is slowly forcing traditional ink to withdraw from the market. It’s hard to sell one pen in a day. On August 21, when the reporter walked into a store in the stationery wholesale market on Xinwen Road, the boss was greeting a few students who looked like students. The students left with a few boxes of ballpoint pens. When asked about the sales of pens, the boss's expression of joy suddenly stopped: the good time of pens has passed. In the past, a few boxes or dozens of pens could be sold a day, but now sometimes they can't sell one pen a day. The ballpoint pens taken by the students just now are the best-selling here. They can sell thousands of them a month. There is no way to compare the two. According to the boss, most gel pens and ballpoint pens now have a transparent shell. You can grasp the remaining ink in the pen core at any time, which is easy to replace. And because the price is relatively cheap, even if you lose one or two pens, you will not feel distressed. . The pen is different. Even if the price of a general pen is around 10 yuan, some exquisitely packaged ones cost tens or even hundreds of yuan. In addition, the ink is often drawn, and it will be damaged if dropped on the ground. There is no place to repair pens, so fewer people use pens. When the reporter pointed out that the pen can absorb ink and save money. A lady who came to buy a pen said dismissively: Nowadays people's living standards have improved, and things are convenient and fast. For example, you reporters, do you have enough ink to write when you go out for an interview? Ballpoint pens and gel pens can carry more refills. Computers and gel pens are natural enemies. In the case of fountain pens in the stationery market, ink is directly linked to it. According to Fu Shuilin, director of the Kunming Ink Factory, in 1995, the factory's ink sales exceeded 9 million bottles. In 2005, sales dropped to more than 2 million bottles, mainly due to the impact of convenience pens such as ballpoint pens and gel pens. He revealed that, in fact, the sales of ink manufacturers across the country are falling sharply. In addition to the convenience pen is the natural enemy of ink, the development of computers is a fatal blow to ink. Ms. Zhou of a company in Kunming believes that the paperless office model has entered every office. Clerks no longer face pens and manuscript paper but keyboards and mice every day. The biggest benefit of paperless office is to reduce the amount of paper used, which is quite beneficial to environmental protection. Using computers, networks, etc., can also improve office efficiency while saving office costs. With traditional methods, it may take several hours or even days to transmit and circulate documents, but only a few minutes on the Internet.　　 There is a way out for sunset industrial transformation. When talking about why the ink factory did not transform to produce gel pens, Chairman Fu said that it was mainly due to the mechanism and staff technology at the time that they finally gave up. If the development of ballpoint pens and gel pens is divided into the primary stage, the competitive stage, and the mature stage, the industry has entered the post-competitive stage and gradually entered the branding era, and the competition method has shifted from a single price competition to a service, management, and shopping environment. And other multi-faceted brand competition. Coupled with the influx of foreign competitors in large quantities, future competition will be even more cruel. The ink industry is already a sunset industry. According to industry insiders, in order to prevent companies from shrinking with the market and entering a dead end, domestic traditional ink companies have no choice but to break through. Take Shanghai Ink Factory and Tianjin Ink Factory as examples. When sales of traditional inks began to decline in the mid-1990s, Shanghai Ink Factory began research and development of advanced printing inks, and the product line has changed from traditional inks to high-end color printing. Ink breaks through. Tianjin Ink Factory has also developed various spray color printing inks in the past two years, and has now begun to tap the drawing ink market and the spray ink market.