Tripartite integration-the era of 'big office' is coming to us (part 1)

by:Yourijiu     2021-09-06
After nearly 20 years of rapid development in China’s office supplies market, under the development of digital technology, the traditional cultural goods industry has begun to extend to the IT industry. The application and development of scanners, copiers, fax machines, printers and other office equipment has become more important. It lays a solid foundation for sensitive digital office. The integration of consumables, office equipment, and traditional stationery has begun, and the era of 'big office' is coming to us. MicrosoftInternetExplorer402DocumentNotSpecified7.8 lbsNormal0 After nearly 20 years of rapid development in China’s office supplies market, under the development of digital technology, the traditional cultural goods industry has begun to extend to the IT industry. Office equipment such as scanners, copiers, fax machines, printers, etc. Application and development have laid a solid foundation for sensitive digital office. The integration of consumables, office equipment, and traditional stationery has kicked off, and the era of big office is coming to us. It is undeniable that computer network technology has brought new market opportunities to the office stationery market, but because of this, in China, as an important member of office supplies, printing supplies have long been used to appear in major computer cities as supporting roles. . Take Guangzhou’s Tianhe Shipai neighborhood as an example. There are many large computer stores such as Pacific Computer City, Tianhe Computer City, Yigao Digital City, Gaoke Digital City, etc. The sales area of u200bu200bIT products exceeds 120,000 square meters. As the largest distribution center for computers and related products, office equipment, and communication products in South China, due to the regional concentration and large scale, the popularity is naturally prosperous, but fierce competition is inevitable with it. This is the case with computer products, even more so as supporting office equipment consumables. Although Epson, Hewlett-Packard, Canon and other foreign original consumables occupy a favorable position in the market with high-quality brands and strong capital, the over-saturated competition among multiple distributors of the same brand makes the price competition almost cruel. It is the heartfelt words of every equipment and consumables business that business is getting harder and harder to do. General consumables and some domestic office equipment that is not well-known but of high quality are in a more difficult situation. High rents can often only be exchanged for poor leasing locations, remote and small, and home offices in China are still not popular, so the majority of OA users and users of modern digital input and output devices are basically corporate users, but These computer malls are mainly for personal purchases, so businesses often miss out on the procurement personnel of various units such as government agencies, enterprises, institutions, and schools, the main consumer groups of consumables and equipment. In the face of China's office supplies market with huge potential and increasing consumption power, where office equipment, consumables manufacturers and middlemen will seek development has become an urgent issue for the office supplies industry to ponder. Guangzhou Yiyuan Group faces the fact that under the new economic form, the integration of traditional stationery, equipment, consumables and other office products will become closer and closer, and conforms to the pace of the big office era, and builds the integrated sales of large office supplies of leasing + marketing + research Platform-Yiyuan office theme mall. Yiyuan Office Theme Mall is a new masterpiece of Guangzhou Yiyuan Group’s 20 years of accumulation of resources in the stationery industry. The mall is located in Tianhe, Guangzhou. In addition to the huge radiation effect of the Tianhe district, it can make full use of its new industrial center, technological innovation center, cultural center, financial center, information center and other favorable resources. It is also close to the Tianhe city business district. , The high-quality geographical location relieves settled merchants from worrying about losing existing customer resources.
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