[Which office supplies are included?] Japan’s stationery industry has been rising steadily, reaching a downturn in the financial sector
In an era when even love letters were sent by e-mail, young people in Japan rediscovered the warm touch of handwriting, which allowed the sales of notebooks and stationery to rise instead of falling. According to statistics from the stationery department of Maruzen Bookstore Tokyo Marunouchi, since 2004, the annual profit has increased by 5% over the previous year. What notebooks and memos are included in office supplies... In an era when even love letters are sent by e-mail, Japan Of young people have rediscovered the warm touch of handwriting, which has allowed the sales of notebooks and stationery to rise instead of falling. According to statistics from the stationery department of Maruzen Bookstore Tokyo Marunouchi, since 2004, annual profits have increased by 5% over the previous year. There is even a record of 15% increase in notebooks and personal calendars included in office supplies from the previous year. The United Daily News reported that the showa-note company in Takaoka City, Toyama Prefecture has sold Jambonika workbooks for elementary school students for about 40 years. It is well-known for making grids suitable for subjects such as mathematics and society. Beginning last spring, the cover adopts the design of apparel company beams, and the office supplies include landscape photos taken by highly-rated photographers internationally or photos of imported cars, etc., to be made into limited-edition products. Due to the unique fashion sense, some office workers also bring the Jambonika workbook into the meeting room to use. The stationery company is surprised to hear what office supplies include, saying that they want to create a notebook that can also be used by adults. The company said that the new design was welcomed by young women, and orders flew in like snow flakes. Japan’s Yomiuri Shimbun reported on the 14th that the Japanese industry called this a brand re-building amidst the economic downturn to increase consumers’ willingness to buy. Both the food industry and the toy industry, but the shopkeepers said in unison that the stationery industry has evolved the most. Not only the design, the paper quality is also an important part of refreshing. Saito Hiroshi, the sales director of Life Stationery, a company founded after World War II in Kanda-ku, Tokyo, said that for those who insist on handwriting touch, many pen enthusiasts will try out what office supplies are included in the development before researching. Paper quality corresponding to various brands of fountain pen nibs and special inks are produced. He said that it is not just a notebook, but also a small decoration. Ogihara Yasuichi, who runs a stationery store in Tokyo and is also a writer for stationery hobbyist magazines, observed this phenomenon and said that this is the rediscovery of handwriting by the younger generation. He said that as long as you have read a handwritten letter, you will understand that the warmth of the other person's face seems to appear on the other side of the text.