Yiyuan Office settled in Tianhe, Guangzhou

As a frontier of China's reform and opening up, after decades of rapid development, Guangzhou has become the center of culture, economy, education, technology, and politics in southern China, while Tianhe is the 'city center' of this southern important town. The status of the new central city area has been established since the Sixth National Games. With the establishment of the Pearl River City as the development strategy of the future CBD center in Guangzhou, as well as the maturity of the business atmosphere and living environment in the Tianhe Sports Center area, Tianhe Central City Its status as a new cultural center, industrial center, information center, financial center, and technological innovation center is becoming more and more popular, demonstrating its unshakable 'center' status. MicrosoftInternetExplorer402DocumentNotSpecified7.8 lbsNormal0 Guangzhou, as the forefront of China’s reform and opening up, has become the center of culture, economy, education, technology and politics in southern China after decades of rapid development, and Tianhe is the center of this southern city. . The status of the new central city area has been established since the Sixth National Games. With the establishment of the Pearl River City as the development strategy of the future CBD center in Guangzhou, as well as the maturity of the business atmosphere and living environment in the Tianhe Sports Center area, Tianhe Central City Its status as a new cultural center, industrial center, information center, financial center, and technological innovation center is becoming more and more popular, demonstrating its unshakable central position. The Yiyuan Office Theme Mall follows the pace of the big office era, and has built a sales platform that integrates leasing + marketing + research of stationery, equipment, and consumables. As the product of Guangzhou Yiyuan Group's 20 years of accumulation in the stationery industry, the mall carefully selected its location and entered Tianhe. It was the huge radiation value and industrial structure of Tianhe District that coincided with the market demand of the office supplies industry. Tianhe District has 27 full-time general colleges and universities including Huagong, Huanong, Huanong, 38 adult colleges, and 57 scientific research institutes including Guangdong Academy of Agricultural Sciences, Guangdong Academy of Social Sciences, Chinese Academy of Sciences, provincial and municipal research institutes, etc. , Is the university district and high-tech intensive district of Guangzhou City. The good investment environment of Tianhe District continues to attract strong enterprises to settle in. According to data, in recent years, among the global top 500 companies, the regional headquarters of 22 multinational companies such as Microsoft and IBM have been located in Tianhe District. There are also the national-level Guangzhou Tianhe High-tech Development Zone and the famous technology street, with more than 800 technology companies and more than 300 'three-capital' enterprises. In addition, there are many office buildings in Tianhe District, with 87 newly built buildings over 20 floors, of which 7 are CITIC Plaza over 40 floors. The scarce and excellent geographical location brings benefits to the merchants stationed in the Yiyuan office theme mall, not just at the level of increasing sales by increasing business outlets. The effective radiation of people in universities, enterprises, and office buildings can make businesses closer to consumers, and products can directly face consumers as the protagonist; shopping malls gather stationery, equipment, and consumables, and the office theme is bright, solving a single OA model and stationery The model can’t meet users’ needs for fast, convenient, and time-saving purchases. The ability to attract customers, gather customers, and delay customers will be maximized. The strong customer gathering ability and effective flow of people will speed up the launch of new products by merchants and increase sales promotion. Efficiency, quickly seize the office supplies market in South China. In addition to the unique geographical environment, the Yiyuan office theme mall also starts from its own, providing standardized mall management, advertising, and product promotion planning for settled merchants, and does its best to save more market development costs for merchants, including advertising, promotion, Personnel and operating expenses. Professional shopping mall operations not only give consumers trust, but also effectively avoid the chaotic low-level competition in the Chinese stationery industry. By avoiding price wars and competing with fake and inferior products on the same platform, they can obtain considerable market share and excess returns. The branding of the product itself is even more critical. Rhythmic product releases and promotion activities in the mall to achieve true terminal brand display. Compared to several hundreds of thousands of exhibitions each year, this is a 365-day trade fair. Through this year's 365-day brand display , Can quickly increase the brand's popularity in China, and save costs. The establishment of Yiyuan Office Theme Mall in Tianhe not only makes up for the lack of a large-scale office supplies professional market in Tianhe CBD, but also serves as a model for franchise franchise chains in the future, which is of far-reaching significance in the complementary development of various industries in Guangzhou. Yiyuan is not just simply renting out shops, but also renting out a business model, and even renting out a market.